We shape messages that resonate in policy, advocacy, research, and industry.
Founded by Mitra Salasel, an experienced communications strategist with expertise across civic innovation, advocacy, and behavioral science, That Resonates partners with visionaries to build narratives that influence and break through in a frenetic information landscape.
From executive thought leadership and campaign strategy to brand voice development and media engagement, we help you say what matters — and make it something that resonates.
Areas of Expertise
Strategic Communication
Executive Ghostwriting + Thought Leadership
Brand Voice Development
Narrative Audit + Architecture
Crisis + Reputation Management
Advocacy + Policy Communications Campaigns
Science Writing + Editing
Recent Projects
A brand identity + messaging for a science magazine.
A narrative audit of web and press kit materials for a musician.
A comprehensive PR campaign for a partnership between a nonprofit and a global bank.
A campaign site for a behavioral science research lab.
Media and debate prep for a political candidate.
Social media landscape analysis and strategy development for a nonprofit.
We work with clients to design a collaborative process that gets to the point—ideas and messages that stick, echo, and influence. We focus on building workflows that enable us to create the communication that resonates with your audience and achieves your goals.
Project Management Philosophy